Analytics Consultant Analytics Consultant …

Experian
in Melbourne, Victoria, Australia
Permanent, Full time
Be the first to apply
Competitive
Experian
in Melbourne, Victoria, Australia
Permanent, Full time
Be the first to apply
Competitive
Analytics Consultant
We help businesses identify and understand the Australian consumer to improve engagement and the effectiveness of customer communications whether marketing or service related. We do this by providing our clients with a wide range of consumer data, analytical services and insights. We are differentiated by our ability to clean and integrate first party data with our data to create powerful commercial insights that can be quickly translated in to consumer strategies and targeted audiences. We operate across the digital and traditional marketing environments.

Purpose of Role


This role is about proactively building relationships by becoming a trusted advisor to your stakeholders. To be successful the Analytics & Client Services team need to create and manage relationships with our existing and prospective clients, our sales team, our pre-sales team, our product team and our analytics specialists.

These relationships need to be based on trust, respect and commercial value (to our clients and to Experian).

Our Analytics Consultants need to be seen as trusted advisors and require a high degree of professional maturity as well as commercial and consumer/marketing analytics experience.

Through these relationships this role helps Experian write business from new clients and repeat business from existing clients.

Essential Duties and Responsibilities
  • Work with sales and technical teams to develop deeper and broader relationships with clients
  • Contribute to written and oral communication of analytics projects from a technical and commercial perspective
  • Contribute to the improvement of solutions and business processes through innovative thinking
  • Assist in the creation of written briefs to ensure analytics projects exceed client expectations to deliver advanced analytics solutions
  • Develop relationships with clients, client facing and technical teams
  • Ensure strong working knowledge of Experian DQT products and services and competitive landscape
  • Understand customer's business models, challenges and strategies
  • Design solutions to meet customer requirements.
  • Manage costs and expenses within the authority of the role
  • Observe business risk and comply with laws and policies, within the established Experian corporate behaviours and standards framework
  • Observe safe working procedure
  • Understand and participate in performance management processes.
  • Actively contribute to a culture where the fair treatment of customers is at the heart of the Experian business.
  • Take personal responsibility to ensure that you adhere to all regulatory requirements and apply appropriate controls in the interests of our customers.
Why this is a great role:
  • Great team culture
  • Flexibility to support work life balance
  • Strong support network
  • Engaging and challenging with a wide range of clients and industry verticals. Work with Retail, Utilities, Telcos, Insurance, Financial Services, Entertainment, Charities, Education sector organisations.
  • Development opportunities (technical and commercial)
  • Opportunity to grow the role around your personality and capability to create something great!
  • You'll be a pivotal and highly respected team member contributing to a range of internal stakeholders.


Candidate Profile


An enthusiastic and motivated individual with a background in consumer marketing analytics and a desire to see our clients and our business succeed.

An imaginative and engaging individual who can support our clients and our pre-sales and sales teams with practical and valuable solution designs.

Experience in communicating the value of marketing/consumer analytics concepts and solutions to a wide audience of stakeholders and industries.

Organised and methodical, able to quickly develop and manage analytics projects with marketing stakeholders and technical teams.

We are looking for someone who has;
  • Commercial and technical experience in marketing/consumer analytics
  • Proven relationship building and communications skills with a wide range of stakeholders
  • Ability to leverage new technologies to solve a variety of client problems
  • An engaging and energetic personality
  • A Degree level qualification (technical/quantitative related major) and relevant business experience
  • Up to three years' experience in a similar function


Technical Skills & Knowledge
  • Exposure/Experience to common analytical tools such as SAS, R and Alteryx
  • Good handling of a data scripting language such as SQL
  • Ability to translate insights into simple and actionable language
  • High attention to detail and good problem solving skills
  • Experience in marketing analytics and/or customer analytics
  • Experience in Reporting
  • Experience/Exposure in of predictive modelling, segmentation, GIS
  • Exposure in working with large commercial data sets including customer, digital/online and transactional data
  • Knowledge of digital analytics is highly advantageous
  • Excellent communication, written and presentation skills

Experience

We're looking for someone with 2-3 years of experience in consumer marketing analytics

In addition the following would be of benefit:
  • Exposure to customer demographics, channel preference and paths to purchase (customer journey mapping)
  • Exposure to working with marketing agencies (research and media)
  • Exposure to in digital marketing
  • Exposure to working with location data (Geographic Information Systems)
  • Exposure to marketing automation/campaign management systems
  • Exposure to campaign measurement (e.g. digital measurement, market mix modelling, attribution modelling)

Qualifications

Undergraduate Degree level (technical/quantitative related) and relevant business experience



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