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AVP,Specialist, Customer Segment, Consumer Banking

DBS Bank (Hong Kong) Limited
Hong Kong
Posted about 7 hours ago Permanent Competitive
See job description for details
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Accountabilities
  • Participate in the development and implementation of portfolio strategies/projects to drive net growth of quality DBS Treasures customers base
  • Lead and drive the implementation of regional/local-driven business projects/model to maximize sales revenue and increase customer qualified ratio
  • Be one of the key squad team members, work close with squad members and Business Analytics team to develop use cases and experiment of Contextual Marketing, build and refresh predictive models to improve campaign effectiveness and overall response rate
  • Identify and formulate portfolio and engagement campaign strategies to re-design segment-led cross-selling activities to scale up total wealth portfolio
  • Drive, review and revamp E2E engagement journeys and customer communication strategy to deepen customer relationship and grow customer experience
  • Explore sub-segment/micro-segment strategy to develop tailor-made campaigns/offers to deepen portfolio engagement and simulate cross-selling opportunities
  • Use data analysis, summarize findings and develop recommendations for management decision which drive impacts to the business
  • Liaise with related business unites, branches and channels to ensure the business initiatives are properly deployed
  • Establish effective relationship and ensure smooth communication with both internal and external stakeholders
  • Ensure operations, workflows and processes are effective, in compliance with internal and external guidelines
  • Provide support to supervisor on any projects related to regional or other business new initiatives
Responsibilities
  • Formulate business strategies to improve portfolio quality and profitability of the Bank's target customers
  • Lead both regional and local segment portfolio projects to maximize business revenue
  • Implement effective business and marketing plans as measured by the growth of quality customer base, portfolio balance, product penetration and customer revenue
  • Responsible to drive and build a customer-centric E2E segment journey and contextual nudges to address customers' needs grow customers' satisfaction
  • Use data-driven approach to identify business opportunities and transform customer insights into actionable initiatives
Requirements
  • Degree holder in business administration, finance, marketing or other related studies
  • 8-10 years of experience in banking or financial industry, preferrable in Affluent Segment Management, and/or Product Marketing
  • Self-motivated, result-driven with excellent organizing skills, and able to work under pressure with multiple deadlines
  • Good team player with strong communication and interpersonal skill
  • Good command of both written and spoken English and Chinses
  • Conversant with PC application including MS Excel, PowerPoint and Word
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

Job ID  WD34500
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