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AVP, Marketing and Communications, Consumer Banking

DBS Bank (Hong Kong) Limited
Hong Kong
Posted 5 days ago Permanent Competitive
See job description for details
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits such as CASA and Time Deposits , investments such as UT, Bonds, ELI and other structured products, Life insurance such as endowment plans & premium financing products, and loans such as Multi-Revolving Term Loan (MRTL) , to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities
  • Develop integrated marketing campaigns and promotions effectively focusing on credit cards and Card+ app
  • Plan and execute campaigns, promotions and events for customer acquisition, usage and engagement
  • Manage vendors (such as creative & media agencies, design houses etc.) to execute marketing campaigns and promotions (including above-the-line, below-the-line, POS materials, events and social media) that are delivered in high quality and timely manner
  • Maintain a good tracking system for post-program evaluation; work with business team to measure ROI from key campaigns and promotions, and develop strategies to increase marketing ROI
  • Analyze data, by having routine analysis of key competitors' marketing activities, develop strategies & recommended solutions to the business in terms of brand building and acquisition
  • Manage advertising and promotion payment timely and accurately
  • Participate in HO squad meetings to contribute marketing ideas and strive to achieve business results
Accountabilities
  • Support credit card and card loan teams to deliver business KPI
  • •Manage the process of value proposition for various products, source and manage agencies as required for different projects
  • •Manage campaign budget & timeline to ensure all campaigns are delivered on time and within budget
Requirement
  • 10 years or above experience in marketing discipline in banking or finance industry preferred
  • University graduate with degree in Business, Marketing, PR or Communications
  • Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics
  • Experience in team leadership and stakeholder management
  • Product knowledge of credit card and personal loan is preferred but not necessary
  • Agency management including writing agency brief, creative judgement and media planning
  • Manage social media accounts with vendors for brand building/ acquisition and engagement
  • Creative minded, detail-oriented and good project management & presentation skills
  • Attention to details and a team player
  • Manage campaign budget planning
  • Excellent command in written and spoken English and Chinese
  • Branding and research skills
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
Job ID  WD44204
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