Assistant Digital Sales Manager - Digital Banking - Hang Seng Bank (HK)

Job description
A Career wi th Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Digital Banking
Well recognized in industry with 'Best Mobile Banking Service Award' in The Asian Banker Hong Kong Awards 2022 and 'Outstanding Digital Banking Service' in the Capital Outstanding eCommerce Awards 2021/22, Hang Seng Bank's acclaimed mobile app and creative digital capabilities continues to innovate and provide trusted banking, investment and wealth management services, taking care of individual's financial needs anytime, anywhere.
Join our Digital Banking Team, be part of the WPB transformation to accelerate in today's digitalized financial services ecosystem. Together, we'd champion innovative, seamless, convenient, best-in-class and hyper-personalized experience as well as customer-centric journey to over half of the Hong Kong adult population.
We are currently seeking high caliber professionals to join our team as Assistant Digital Sales Manager.

Principle Responsibilities

• Manage digital channel wealth & retail product sales performance and drive sales planning to optimize channel sales performance
• Manage the development of understandings of consumer behaviors which provide insight into potential commercialization or revenue generation opportunities
• Identify new opportunities for digital revenue generation and develop a strategic approach
• Determine activation solutions, evaluate those solutions, create a best performance execution plan and track the results of the delivery
• Partner with internal stakeholders to derive insights, segmentation and identify business potential for digital channel sales optimization
• Diagnose the results of funnel analysis and call for enhancement to maximize conversion
• Execute new initiatives and campaigns with internal stakeholders for digital channel sales, campaign performance tracking, evaluate effectiveness to refine approach and actions

Requirements

• Bachelor degree or higher qualifications preferably in Business Administration, Marketing, Computer Science, eCommerce or relevant disciplines
• At least 3 years' retail banking experience and with exposure in digital wealth banking or product management
• Knowledge of the latest technology and market trend, product P&L dynamics and performance marketing
• Project management skills, self-motivated, great analytical sense and good interpersonal and problem solving skills
• Great sense of ownership and servicing mindset to ensure efficient and effective front-to-back processes, and excel customer experience.

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