Assistant Manager/Manager, Digital Acquisition & Customer Insights

Responsibilities:

• Manage the content update / upload / maintenance of existing / new digital assets including Public Website, inMotion, etc.
• Manage the account and content of existing and upcoming new social media platforms (e.g. WeChat CNCBI Account)
• Responsible for social listening and rolling out social media engagement activities.
• Generate and implement click tagging across digital assets to generate click stream data in order to track user behaviour to optimize business performance
• Generate digital analytics report to analyse customer footprints across our digital assets and conduct A-B testing to optimize digital customer journey by to improving response rate, reducing form drop-off rate, service cross-selling rate, product conversion rate.
• Work with line manager to implement effective Robotic Process Automation (RPA) / End User Computing (EUC) to streamline online acquisition and engagement campaigns execution to reach the economy of scale
• Support User Acceptance Testing (UAT) for new Digital Acquisition and Engagement Initiatives  / Innovation projects
• Work closely with internal and external stakeholders to ensure smooth implementation of process automation in compliance with internal guidelines and regulatory requirements.

Requirements:

• Website / mobile app content management and data analytical tools
• Methodologies and coding skills to track website traffic and analytical report generation
• Digital Marketing, Search Engine Marketing, Search Engine Optimization
• Business Process Optimization / Robotic Process Automation
• Degree holder in Computer Science / System Engineering or related disciplines
• Minimum of 3 years of relevant experience in banking/finance industry, preferably in E-Channel development.