Assistant Vice President, IBG Marketing Assistant Vice President, IBG Marketing …

DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Last application, 22 Jul 21
DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Last application, 22 Jul 21
See job description for details
Business Function
Corporate Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.

  • Reporting to VP, IBG Marketing. This role will focus on marketing activities related to Greater Bay Area, sustainability, and large corporates.
  • Greater Bay Area - Work closely with stakeholders (incl. China on-shore team) on brand building, lead acquisition and customer engagement marketing activities
  • Sustainability -conduct competitive analysis, work with GSMC, RM to dial up our sustainability content and image
  • Prepare and deliver a 'insight-led' program of thought leadership for large corporations , incl. webinar, sponsorship, content marketing amplifications, etc.
  • Engage digital marketing and social media to drive awareness, acquisition and advocacy, incl. wechat
  • Partner with Group Strategic Marketing and Communications to shape external perception through interviews and press statements, and to ensure marketing programs are executed in line with regional brand standards;
  • Drive an Awards strategy across the business, amplifying wins both externally and internally;
  • Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
  • Able to make use of data to make informed decisions in optimizing marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI
  • Work with different partners and marketing agencies to enhance the branding of DBS IBG
  • At least 8+ years of experience in B2B marketing, preferably in the financial services industry;
  • A successful track record of developing and delivering successful marketing strategies and campaigns;
  • Excellent writing skills (English & Chinese) and an eye for design;
  • Proven analytical capabilities and a "data-driven" mindset;
  • Ability to work towards challenging deadlines;
  • Specific experience in digital marketing, content marketing, and social media;
  • Proven ability to plan and manage budgets
Education / Qualifications:
  • Degree holder in Marketing / Business Administration or other related discipline
Core Competencies:
  • Strategic mindset with can-do attitude
  • Confident with good command of both written and spoken English and Chinese (incl. Mandarin)
  • Strong inter-personal skill to work with various internal and external partners
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