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Associate Brand Manager (Consumer Health Care Sector)

Career International AP (Hong Kong) Limited Hong Kong
Posted 3 days ago In-Office Permanent HK$28k - HK$30k
C
Posted by
Carmen Xiao
Recruiter
You are going to work in an exciting, growing Adult Nutrition category. This role is the driver of a specific assigned portfolio of brands, responsible for planning and executing end-to-end marketing programs to drive business growth, brand value and market share.
  • Develop brand (Adult Nutrition - disease-specific) and communication strategies
  • Drive full consumer funnel activities planning and execution with Digital, CRM and Ethical teams.
  • Discover and leverage insights from researches to help support business decision-making
  • Independently lead agencies and vendors to ensure execution excellence of all marketing initiatives
  • Active monitoring of sales performances, competitive moves, category trends with regular reporting for management review
  • Close collaboration with internal cross-functional teams (Digital, CRM, Ethical, Sales, Regulatory, etc.) at both local and global levels to deliver synergized communications
  • Monitor and manage A&P budgets to improve spend efficiency


Requirements:

 

  • Degree holder in Business, Marketing or any related discipline
  • At least 2 years of experiences in marketing and brand management, preferably in the FMCG and consumer health sectors
  • A good team player. Proactive, energetic and analytical with good business acumen
  • Excellent project and time management skills
  • Excellent communication and presentation skills
  • Fluent in spoken and written English and Chinese.
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