Discover your dream Career
For Recruiters

Associate Content Marketing Manager/Content Marketing Manager

ZA Bank Hong Kong
Posted 3 days ago In-Office Job Permanent Competitive

Objectives of this Role

  • Work with the team to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, handle the creatives and content creation (include but not limited to App/HTML content, eDM, social media posts, blogs), leveraging internal/external support and driving collaboration
  • Work with performance marketing, partnership, business and web/digital teams to design, test and evolve lead nurturing marketing tactics

Responsibilities

  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Lead the marketing creatives and ideation. Develop creative briefs and direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus skills.
  • Banking/ Finance category writing experience would be an advantage
  • Self-driven, team player, result-oriented and resilient in a fast-paced environment
  • Proven experience developing marketing plans and campaigns. Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools is a plus
  • Proficiency with online marketing and social media strategy is a plus

 

Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.

ABOUT COMPANY
Hong Kong
Fintech
ZA Bank Limited (“ZA Bank”) is the first batch of virtual banks in Hong Kong licensed by HKMA in 2019. It was established by ZA International, the int...
More Jobs From ZA Bank
ZA Bank
Associate Manager/Manager, Content and Marketing
ZA Bank
Hong Kong
5 days ago Full time Negotiable
ZA Bank
Business Development Manager, Business Banking
ZA Bank
Hong Kong
3 days ago Full time Competitive
ZA Bank
Officer/Associate Manager, Debt Consolidation
ZA Bank
Hong Kong
2 days ago Full time Competitive
ZA Bank
Intern, Business Banking
ZA Bank
Hong Kong
2 days ago Full time Competitive
ZA Bank
Manager/Senior Manager, Credit Approval
ZA Bank
Hong Kong
3 days ago Full time Competitive
ZA Bank
Senior Manager/Manager, Credit Risk Management - Post Approval
ZA Bank
Hong Kong
3 days ago Full time Competitive
ZA Bank
Credit Manager – Credit Risk Management, SME Bank
ZA Bank
Hong Kong
3 days ago Full time Competitive
ZA Bank
Product Manager, Business Banking
ZA Bank
Hong Kong
3 days ago Full time Competitive
ZA Bank
Officer/Associate Manager, Customer Due Diligence
ZA Bank
Hong Kong
3 days ago Full time Competitive
ZA Bank
Officer/Associate Manager/Manager, Investment Customer Services
ZA Bank
Hong Kong
4 days ago Full time Competitive

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.
Recommended Jobs
Marsh & McLennan Companies, Inc.
Marketing Manager
Marsh & McLennan Companies, Inc.
Mongkok, Hong Kong
Hang Seng Bank Limited
Data Project Manager - Hang Seng Bank (HK)
Hang Seng Bank Limited
Hong Kong
Allianz
Regional Digital Marketing Specialist
Allianz
Mongkok, Hong Kong
China CITIC Bank International Limited
Manager, Digital Acquisition & Customer Insights
China CITIC Bank International Limited
Hong Kong
Prudential plc
Assistant Manager, Digital Marketing
Prudential plc
Mongkok, Hong Kong