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AIA Company Limited

Associate Director, Digital Content

AIA Company Limited
Hong Kong
Posted 2 days ago Permanent Competitive

Bring your career aspirations to life with AIA!

This is in the Group Office and the holder of the role will be key member of the AIA Group Marketing and Group Distribution project team. You will be embedded in the Group Distribution team and will be executing projects at AIA’s Business Unit level in markets around the Asia-Pacific region.

The role will focus on creating and communicating high quality, purpose driven digital marketing content that allow AIA's agent or partners to have result driven conversation with customer thru all digital media and channel over customer engagement journey.

Roles and Responsibilities:

  • Establish content rollout and optimization plan in line with AIA’s wider marketing plan strategy, across Group Agency, Group Partnership Distribution and Group Corporate Solutions businesses Partner
  • Establish core distribution messaging frameworks that serves as guiding principles of agent/partner communications in the backdrop of business value proposition, marketing objective, customer attributes and communication journey and media mix to improve customer engagement and eventually conversion
  • Create an end-to-end content development and management process (from production, maintenance, towards optimization) and editorial calendar to support marketing campaign calendar from each distribution channels
  • Establish content measurement & analytical metrics and KPI’s. Support digital marketing managers in the market to build content optimization strategy and plans
  • Becoming a trusted partner to counterparts in AIA’s 18 ‘markets’ to ensure best practice for the timely translation, release and measurement of each significant campaign. Expand the distribution content hub. Lead and drive content tagging and taxonomy strategy to enable personalized automated distribution of content across digital experiences
  • Lead and develop digital copy writing that is customer facing for use across an ecosystem of digital platforms including websites, landing pages and social media channels
  • Drive and conduct content research & undertake competitive analysis

Minimum Job Requirements:

  • Minimum of twelve (12) years’ work experience including experience in digital communications, copywriting, and content management having worked in financial services industry
  • Have multi-channel distribution experience to be able to nuance and adapt communications for relevant audiences
  • Track record of digital copywriting or developing personalized consumer communications content gained from leading advertising companies / marketing campaign management companies
  • Ability to work in fast-paced, agile organization to manage multiple priorities
  • Project management experience with track record of meeting deadlines and priorities
  • Asia Pacific market experience would be preferred
  • Have an excellent command of written English with a demonstrable track record of clear and impactful communication in various media. Any Asian language would be a plus
  • Strong EQ and ability to work in high pressure environments in a constructive and professional manner
  • Bachelor’s Degree in Communications / Journalism / Marketing preferred

Build a career with us as we help our customers and the community live healthier, longer, better lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.



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Job ID  JR-24688
ABOUT COMPANY
Hong Kong
23000 Employees Insurance
The roots of today’s AIA Group can be traced to 1919 when entrepreneur Cornelius Vander Starr established his first insurance business in Shanghai, Ch...
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