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Associate Manager/Manager, Content and Marketing

ZA Bank Hong Kong
Posted 4 days ago Permanent Negotiable
Leading virtual bank in HK



  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Lead the marketing creatives and ideation. Develop creative briefs and direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

 Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus
  • Banking/ Finance category writing experience would be an advantage
  • Self-driven, team player, result-oriented and resilient in a fast-paced environment
  • Proven experience developing marketing plans and campaigns. Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools is a plus
  • Proficiency with online marketing and social media strategy is a plus

Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment-related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.

Hong Kong
ZA Bank Limited (“ZA Bank”) is the first batch of virtual banks in Hong Kong licensed by HKMA in 2019. It was established by ZA International, the int...
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