Consumer Bank - Digital Acquisition Analyst Consumer Bank - Digital Acquisition Analyst …

Citi
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Citi
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Citi
Consumer Bank - Digital Acquisition Analyst
The Digital Acquisition Int Anlst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:
  • provides input to decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
  • Understands and Works with/within marketing budget, agency and Vendor relationships.
  • project Manages on assigned campaigns and tracks data to assist in acquisition forecasting and Performance reporting for campaigns
  • Works collaboratively with team to achieve campaign and business goals
  • Executes campaign Management across existing programs, as assigned by Manager
  • Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators
  • Ensures Quality Assurance in ad copies, landing pages and sitelinks pre and post launch
  • provides data to ensure Quality Assurance and record retention as per the process manual as required for business audit on a quarterly basis
  • Utilizes reporting to ensure key Performance indicators are Efficiently met month over month
  • Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media and marketing space.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 2-5 years of experience working on digital marketing campaigns for a large global organization

Education:
  • Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - HK------------------------------------------------------
Time Type :Full time------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
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