Core Card Acquisition & Promotion Manager Core Card Acquisition & Promotion Manager …

Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Core Card Acquisition & Promotion Manager
Responsibilities:
  • Participate in formulation & implementation of acquisition strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate promotion programs to achieve the assigned business target
  • Proactively drive and ensure smooth implementation of various projects in product optimization, system enhancement, customer experience and sales promotions by negotiating and co-ordinating with both internal and external departments
  • Analyze market trend and customer behaviors to provide recommendations for follow-up actions
  • Manage and work closely with different sales channels to ensure progression to the assigned business targets
  • Propose new card products and marketing campaigns to increase market penetration
  • Ensure compliance with relevant regulatory requirements and internal policies
  • Manage program budget in an effective manner
Requirements:
  • Degree holder in Marketing or Business related disciplines
  • Minimum 3-5 years' experience in marketing / product or customer management function, preferably with credit card product experience
  • Strong business acumen with excellent project management and problem solving skills
  • Hands-on skills in PowerPoint and strong presentation skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline
  • Proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.


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