Digital Strategy and Growth Marketing, Consultant/Specialist (Bancassurance Marketing - Manager / Assistant Manager)

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Provide digital marketing support to Partnership Distribution on digital initiatives in a timely manner with quality delivery.
Assist team lead in new initiatives to support digital adoption in Partnership channels.

Roles and Responsibilities

• Assist to formulate and execute Digital Marketing strategies in maximizing opportunities in penetrating Partnership Distribution partner's customers base, including up-selling or cross-selling to drive sales via omni channels
• Drive content strategies in various communication channels, specializing in social media and engagement management
• Perform online sales funnel analysis - from driving awareness to consideration, application completion and conversion. Reduce drop-offs and improve conversion with re-target and remarketing activities
• Analyze customers' behaviors, latest trends for targeting, and competitors' strategies to sustain a continuous online sales growth
• Assist to formulate promotion and communication strategies to drive digital tools adoptions of partners / customers to strengthen sales and servicing model and achieve operation efficiency
• Conduct end-to-end analysis on partners and customer journey to uncover gaps and identify business insights to enable digital engagement with partners / customers and create cross/up-sell opportunities throughout all touchpoints
• Collaborate with offline distribution channels and different business units to drive leads generation, conversion and engagement
• Participate in digital projects to provide user requirements, define project scope with stakeholders and ensure smooth delivery of outcomes
• Work closely with internal stakeholders including Compliance, Branding, Group Office etc to ensure necessary clearance and approval are obtained
• Coordinate with external partners to ensure digital marketing campaigns follow partners branding guideline and compliance requirement before campaign launch
• Alignment of KPIs with bank partners to ensure tracking and review of funnel analysis is in place in order to continuously fine-tune programs to improve response and conversion

Minimum Job Requirements:

• University / College graduate plus minimum 7 years relevant experience
• Experience in online sales and partners management preferred
• Mature, creative and business minded with excellent execution skills
• Strong digital, project management and analytical skills
• Excellent written and verbal communication skills
• Obtain relevant license if your job involves in regulated activities
• University / College graduate plus minimum 5 years relevant experience
• Experience in online sales and partners management preferred
• Mature, creative and business minded with excellent execution skills
• Strong digital, project management and analytical skills
• Excellent written and verbal communication skills
• Obtain relevant license if your job involves in regulated activities
• Candidates with less experiences would be considered as Specialist

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.