• Competitive
  • Hong Kong
  • Permanent, Full time
  • LMA Recruitment
  • 19 Mar 19

Head of Data Driven Marketing

Create, test, maintain and run customer data platform and marketing automation platform for the new bank. This role have demonstrable experience in data foundation, analytics and marketing automation especially on digital platforms. Additionally, the ability to forge strong relationships and support segment and product teams needs via excellent verbal communication skill is key. Deep technical expertise, business understanding, ability to manage a wide range of fluid campaigns at once by changing priorities are another key skill sets for that role.

Main role:

  • Set up a data foundation, power analytics – Machine Learning, customer dashboard and marketing automation with test & learn capabilities.
  • Delivering analytical capabilities and all database marketing capabilities with a focus on scalable and automated operations with high flexibility and prioritization.
  • Ensure adaptive learning from past campaigns to guide future campaigns.

 

Responsibilities:

  • Build customer oriented data, analytical and marketing automation structure with personalization capabilities.
  • Ensure customer data and campaign management projects are effectively planned, managed and monitored for challenger bank.
  • Plan and deliver modelling and database marketing activities starting with new customer acquisition to engagement of those customers to bank.
  • Set up personalization of the campaigns with test & learn and content management capabilities.
  • Support the content creation by providing the concreate campaign results to relevant parties.
  • Set up customer data and campaign management team in its goal to be a data-driven organization testing new strategies and learning from insights to help drive decisions throughout the customer acquisition, relationship building and retention funnel.
  • Partner closely with segment and product teams for customers journeys and also, legal, privacy, compliance.
  • Build customer oriented data, analytical and marketing automation structure with personalization capabilities.

Knowledge & Skills

  • More than 7 years’ experience in CRM, data analytics and campaign management with a proven track record
  • 4+ years of people management experience, including building and leading teams of high performing technical and analytical associates
  • Highly numerate with a degree in a quantitative subject such as Maths, Statistics, Economics, Management, Computer Science etc.
  • Extensive experience of defining and delivering customer segmentation and behaviour models, and delivering customer targeting through a campaign management tool
  • Background in analysis, statistical methods (such as propensity modelling and segmentation) and/or data-driven direct marketing.
  • A successful history of developing advanced leading Real Time Marketing implementation and designing use cases in to a solution is a mandatory requirement
  • Experience in driving forwards Analytics, statistical modelling and Campaign Management, A/B test and data management platform technologies including data, Real time, event base and marketing automation.
  • Data-driven combined with creative thinking, has the ability to translate data into successful marketing strategies.
  • Application of in-depth knowledge and best practices consistently
  • Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite
  • Has strong and proven project and people management capabilities, ability to manage project plans timelines and budgets

Company Reg. No: 201131609D

EA Licence No: 11C4684

EA Reg no: R1216327