Lead, Product Marketing (Cards & Lending) - Mox

About Mox
Mox is built by and for the ones who aspire to live life to the fullest - we call them Generation Mox!
The name Mox reflects the endless opportunities we can create, - Mobile eXperience; Money eXperience; Money X (multiplier), eXponential growth, eXploration... it's all up for us to define together.
Why Mox
Mox helps you grow - your money, your world, your possibilities. We equip you with the financial management tools, information and insights you need to make your dreams, big or small, come true.
Everything at Mox - from our products, features, to rewards - is designed based on customer research, tailor made for your needs. We care about what customers care about, especially in data security and privacy. Data ethics is core to everyone here at Mox.
Mox rewards you with an array of banking and lifestyle benefits. Who says banking can't be fun?
Who are we looking for
We're looking for a passionate marketer to bring to life marketing initiatives that will power exponential business growth at Mox, a virtual bank in Hong Kong backed by Standard Chartered in partnership with PCCW, HKT and Trip.com. With more than 400,000 customers since our launch in September 2020, you can be part of a team set to reimagine banking, with the goal of becoming the global benchmark in digital banking.
Responsibilities

• Be responsible for marketing initiatives that will drive growth for our various loan and card products, working in close collaboration with the Product Teams to plan and execute campaigns to meet business goals.
• Help shape and deliver the overall marketing experience, from the advertising to data driven automated communications, or even creating new in-app engagements to offer customers a better and simpler banking experience.
• Take a hands-on approach, whether executing marketing materials through fulfilment of rewards, taking cross-team leadership when appropriate to ensure thorough, end-to-end implementation of campaigns and projects.
• Ensure deliverables are accurate, meet expected standards, and compliant to all applicable regulation and governance processes.
• Supervise and nurture direct report(s) to develop talent and our knowledge base as Mox products and what we do is unique from market.
• Actively monitor campaign performance, provide regular reports, and identify optimisation opportunities.
• Track and manage assigned budgets.
• Stay abreast of emerging trends and translate those opportunities into potential marketing activities.

Requirements

• University graduate with 12+ years of consumer marketing experience in Hong Kong.
• Experience in banking or financial services will be beneficial, with preference for exposure in loan and/or loan credit card marketing.
• Strong track record in digital marketing, preferably demonstrable knowledge of performance marketing and measurement. Hands-on experience with Salesforce Marketing Cloud will be a plus.
• Attention to detail, comfortable with ambiguity, with a flexible mindset able to work under a both a fluid plus fast-paced business and market environment.
• Excellent written and verbal communications in both Chinese and English.