Manager, Card Product
You will be a key member of the credit card team to formulate and develop marketing strategies to drive Card product and partnership. You will plan and implement various end-to-end card usage and retention marketing campaigns, conduct analysis for customer segmentation purposes, and coordinate with different channels to increase the campaigns awareness. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns. You will keep abreast of latest market trend and customer spending behaviour of different segments. In addition, you will monitor the performance of marketing activities based on performance data and provide recommendations on usage marketing strategies.
To qualify, individuals must possess:
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