Manager, Data Intelligence and Customer Insights Manager, Data Intelligence and Customer Insights …

Heng An Standard Life (Asia) Limited
in Hong Kong
Permanent, Full time
Last application, 15 May 21
Competitive
Heng An Standard Life (Asia) Limited
in Hong Kong
Permanent, Full time
Last application, 15 May 21
Competitive
Heng An Standard Life (Asia) Limited (“HASL Asia”, previously named “Standard Life (Asia) Limited”) is a wholly-owned subsidiary of Heng An Standard Life Insurance Company Limited (“HASL”).

Purpose

We believe in the value of data analytics in driving the Next-Gen Business Model.  Customer is at the centre of everything we do.  The incumbent will have the opportunity to drive the data-driven customer strategy with health and wealth management proposition to accelerate customer repurchase and acquisition, and to optimise customer experience along the end-to-end customer journey.

 

Core Responsibilities

Data Intelligence

  • Develop analytics capabilities ranging from advanced models to business intelligence dashboard to improve on-going insight generation and institutionalise a data-driven approach across the organisation
  • Deploy analytics techniques, tools & algorithms to facilitate effective targeting, segmentation, and identification of opportunities around cross-sell / up-sell, retention, and marketing programme optimisation to align with the overall business objectives
  • Integrate and maximise the use of internal and external data sources, including product portfolio, lapsation, claims, website, mobile apps, social media, other digital data and industry data to understand customer and distributor behaviour and uncover business opportunities
  • Perform target database list generation, data extraction, campaign tracking, database development, performance reporting, customer data analyses that enable the business to grow and retain customer base, and to provide data-driven insights into customer behaviour and lifetime value
  • Identify actionable insights from analytics solutions, and communicate to top management to improve decision making and drive business performance by regular reporting (e.g. statistics reports)
  • Lead the development of different data science initiatives including predictive modelling, AI, machine learning, etc., drive analytics innovation by keeping abreast of industry’s trends
  • Any other ad-hoc duties as assigned by manager

Data Architecture

  • Develop the analytics data strategy including data capture, data cleansing and data transformation, work with IT and SMEs to make sure data required for analytics are stored and available in the enterprise data warehouse/ data lake
  • Understand the Company’s business processes and applications, including their effect on data and reporting, and applies the knowledge gained in designing datasets, reports, and dashboards
  • Facilitate IT to design, build and maintain database models to centralise and integrate data from various data sources, structured and unstructured data, and required components such as ETL processes, reports, and dashboards
  • Actively assess compliance with Data Management Policy, identify gaps and works to close gaps

 

Qualifications/ Experience

  • Bachelor’s degree in Mathematics, Statistics, Computer Science, Business Intelligence or related fields
  • Minimum 6-8 year’s work experience in data analytics or related fields
  • Excellent analytics skills with the ability to collect, organise, analyse significant amount of information, and create analytics solution and visualisation
  • Strong computer skills and ability to use necessary databases, software, and learn other analytics and visualisation tools/languages
  • Experience working with private and sensitive customer information
  • Business strategy skills including strategy definition, roadmap development, budget planning and success measurement

 

Personal Competencies

  • Highly self-motivated and achievement driven
  • Stakeholder management
  • Analytical skills
  • Business acumen
  • Problem-solving attitude
  • Sense of ownership
  • Delivering results

 

Reports To Role

Chief Marketing Officer

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