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China CITIC Bank International Limited

Manager, Digital Acquisition & Customer Insights

China CITIC Bank International Limited Hong Kong
Posted 4 days ago Permanent Competitive

Responsibilities:

  • Devise analytics report to track digital footprints along inMotion App to understand customer behaviours and generate actionable insights
  • Devise digital portfolio MIS and derive effective relationship deepening initiatives to achieve digital business KPIs (e.g. MAU, digital sales, channel revenue, etc.)
  • Design and launch effective digital engagement campaigns to continuously improve campaign response rate, product penetration and thus sales conversion 
  • Support User Acceptance Testing (UAT) for new digital projects / innovation Initiatives
  • Manage owned digital asset to deliver the best customer experience across major digital platforms (Public Website, inMotion, Personal Internet Banking, WeChat CNCBI Account, etc.)
  • Responsible for social listening and monitor / respond to customer feedbacks of App Store
  • Work closely with internal and external stakeholders to ensure smooth implementation of new product / initiatives launch in compliance with internal guidelines and regulatory requirements.

 

Requirements:

 

  • Degree holder in Finance / eCommerce / Computer Science / Data Analytics or related disciplines
  • Minimum of 4 years of relevant experience in banking/finance industry, preferably in digital banking / Fintech development.
  • Experience in Website / Mobile App content management / CRM or data analytical tools is preferred
  • Methodologies and coding skills to track website traffic and analytical report generation is a bonus
Job ID  111202/SL
ABOUT COMPANY
Hong Kong
Retail Banking
China CITIC Bank International Limited ("CNCBI"), a major offshore platform of commercial banking business of the CITIC Group, is 75%-owned by CITIC I...
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