Manager / Senior Manager, Strategic Planning and Customer Value Management (Bank) Manager / Senior Manager, Strategic Planning and  …

Talent Axis
in Hong Kong
Permanent, Full time
Last application, 20 Oct 21
Negotiable
Talent Axis
in Hong Kong
Permanent, Full time
Last application, 20 Oct 21
Negotiable
Posted by:
Cindy Wong • Recruiter
Posted by:
Cindy Wong
Recruiter
Our client, a well-established bank, is now seeking an experienced candidate to join their team.

Responsibilities

 

  • Lead the team in strategic planning & customer value management
  • Perform customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.
  • Identify business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
  • Work closely with business and channel teams on campaign management including campaign design and evaluation
  • Lead the team to compile business performance monitoring reports

 

 

Requirements

  • Degree holder or equivalent
  • Minimum 5 years in business / data analysis, preferably in Banking/ Financing industry
  • Proficiency in statistical tools, database software such as SAS, SQL, MS-Access, Excel.
  • Good understanding of products and services in retail banking like credit card, lending.  Knowledge in other banking products also be considered.
  • Strong in people management and presentation skills
  • Good command of written and spoken English and Chinese
  • With relevant knowledge in Tableau is an advantage

 

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