Officer, Digital Acquisition & Customer Insights (1-yr Contract) Officer, Digital Acquisition & Customer Insights  …

China CITIC Bank International Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
China CITIC Bank International Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Posted by:
Sophia So • Recruiter
Posted by:
Sophia So
Recruiter
Job Purpose • Support team head / supervisor to develop digital analytics dashboards and execute regular customer insights reports. • Assist in the design, execution and testing of inMotion digital footprint and acquisition funnel analysis to continuously improve digital customer experience.

Key Responsibilities

  • Communicate with the stakeholders (e.g. product owners, business analysts, etc.) to collect business requirements to design click stream data tagging requirements of mobile banking platform inMotion.
  • Work closely with IT Team and Development Team to prepare test cases, conduct A/B testing and perform User Acceptance Test (UAT) and User Verification Test (UVT) to roll out new customer journeys per project timeline. 
  • Assist in business dashboards development and work closely with Business Units (BUs) to deep dive into inMotion customer journey, conduct behavioral analysis and enable digital KPI measurements.
  • Undertake tasks assigned by supervisor and team head in relation to digital acquisition projects.

Requirements

  • Degree in Marketing / Business Management / Statistics / Data science or related discipline.
  • Knowledge in database software such as Python / Experience in Machine Learning, data mining, Tableau and Robotic Process Automation (RPA) would be preferred.
  • Experience in Retail Banking / Digital & Business Analysis / working with App/Web development and knowledge of HTML5 CSS3 and JavaScript would be advantage.
  • Exposure in agile projects / scrum approach would be a plus.
  • Good analytical and communication skills.
  • Good command of written and spoken English and Chinese (including Putonghua).
  • Fresh graduates will be considered.

For more details about career opportunities with the Bank, please visit our website http://www.cncbinternational.com/careers/en/index.jsp.  Please apply with full resume stating current and expected salaries.

Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.

China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment.  All employment decisions will be made in a non-discriminatory manner.

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