Discover your dream Career
For Recruiters

Premier Agency Development, Principal (Senior Manager Level)

AIA International Limited. Hong Kong
Posted 2 days ago Permanent Competitive
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Lead all aspects of coordinated marketing communications initiatives to support promotion of AIA Premier Agents recruitment strategies for Hong Kong and Macau market

Roles and Responsibilities:
  • Be a champion to develop marketing communication plan ranged from through the line promotion, Digital or social media marketing and direct marketing, focusing on agency recruitment
  • Formulate comprehensive marketing strategy from value proposition to segmented marketing to incorporate with overall agency recruitment strategies
  • Generates idea and insight to derive marketing campaign, develop content strategy focusing on targeted segment to facilitate recruitment activities
  • Act as campaign lead to drive core collaborator involvement, including cross department coordination and agency engagement
  • Ensure marketing initiatives in line with key business focuses and stayed in sync with regulatory, compliance and risk requirements
  • Conduct market research and study trend on customer behaviour & preference, evaluate competitor campaign and program. Evaluate campaign efficiency ride on data analytics
  • Lead external partners to ensure a smooth launch of campaigns and marketing communication initiatives and ensure campaigns deliver within set timeline
  • Handle budget to improve the return on investment derived from campaigns
Minimum Job Requirements:
  • Bachelor degree or equivalent experience
  • 6-8 years working experience in Marketing & Advertising agency, and/or experience in financial industry & reputable brand is preferred
  • Successful track record of brand marketing, marketing communication and digital marketing - social media engagement
  • Strategical approach and business focus. Hands on experience in campaign management, project leading and content management
  • Analytical ability to derive observation and insights from data and translate into relevant suggestions
  • Strong communication across internal customers and external partners management
  • Excellent time management and project management skills
  • A teammate, organized, reliable, dynamic and adaptive to changes
  • We offer comprehensive employee benefits e.g. group medical insurance
Others:
  • You are required to acquire relevant license if your job involves in regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Job ID  JR-48438
More Jobs From AIA International Limited.
AIA International Limited.
Premier Agency Development, Senior Principal
AIA International Limited.
Hong Kong
2 days ago Full time Competitive
AIA International Limited.
Premier Agency Development, Specialist (Assistant Manager Level)
AIA International Limited.
Hong Kong
42 minutes ago Full time Competitive
AIA International Limited.
Growth Marketing - ECM, Principal (Senior Manager Level)
AIA International Limited.
Hong Kong
1 day ago Full time Competitive
AIA International Limited.
Product Proposition & Strategy, Principal (Senior Manager Level)
AIA International Limited.
Hong Kong
4 days ago Full time Competitive
AIA International Limited.
Agency Compliance & Projects, Principal (Senior Manager Level)
AIA International Limited.
Hong Kong
2 days ago Full time Competitive
AIA International Limited.
Premier Agency Development, Senior Analyst
AIA International Limited.
Hong Kong
1 day ago Full time Competitive
AIA International Limited.
CS Business Development, Agency Distribution, Pensions Principal (Senior Manager)
AIA International Limited.
Hong Kong
2 days ago Full time Competitive
AIA International Limited.
Investment, Fund and Structural Risk, Principal (Qualified Actuary, Senior Manager Level)
AIA International Limited.
Hong Kong
19 hours ago Full time Competitive
AIA International Limited.
TDA Transformation, Principal (Associate Director / Senior Manager Level)
AIA International Limited.
Hong Kong
1 day ago Full time Competitive

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.
More Jobs Like This