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Proposition Planning & Activation, Principal (Senior Manager)

AIA International Limited. Hong Kong
Posted 10 hours ago Permanent Competitive
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Initiate and drive Proposition communication strategies, thought leadership, c-suite messaging to build profile for AIA Hong Kong's Propositions (Customer centric products, services and planning tools) to internal and external stakeholders.

Roles and Responsibilities:
  • Act as communication subject matter expert, to develop and implement internal and external communication strategy and message house that promote Propositions to various stakeholders, including employees, distribution partners, customers, media, industry bodies.
  • Formulate key messages for Proposition goals and align with other stakeholders to ensure all important messages are effectively communicated.
  • Develop C-suite messaging for key proposition launch communications, internal and external events, including syndication with stakeholders and logistic preparations to ensure compelling stories are delivered.
  • Work closely with Marketing function including Corporate Communications team to ensure implementation of various PR initiatives as planned to promote Propositions and consistent messaging across all channels
  • Lead the development and rollout of employee communications for Proposition function
Minimum Job Requirements:
  • Degree holder, preferably Major in Communications, Journalism, Public Relations or related disciplines.
  • Minimum 10 years of relevant working experience in communication or public relations agencies, with focus on financial service sector. Experience with a fast-faced, matrix organization a must
  • Experience in support c-suite and top management messaging
  • Good understanding of insurance industry, including its products, services and regulatory environment.
  • Excellent written and verbal communication skills in Chinese and English languages with track record of writing corporate materials and content.
  • Possesses a strategic, analytical, innovative and highly motivated mindset
  • Committed to teamwork and the pursuit of excellence.
  • Ability to work collaboratively with a wide range of stakeholders, under tight deadlines
  • Excellent in PowerPoint and Computer literate in MS office, Excel
Others:

You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Job ID  JR-44594
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