Senior Business Strategy Manager / Business Strategy Manager (Data Scientist)

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • Bank Of China (Hong Kong) Limited
  • 18 Mar 19

Senior Business Strategy Manager / Business Strategy Manager (Data Scientist)

Responsibilities:

  • Plan and manage the development of segmentation models and segment strategies based on the advanced statistical modeling / data mining / AI & ML technologies to ensure all activities adhered to established tactics and goals.
  • Drive the development and application of statistical and propensity models in customer targeting and retention strategies for maximizing the sales and revenue growth
  • Analyze structured and unstructured data, visualize findings, discover insights and propose new business models
  • Drive the Customer Relationship Management process to ensure a proper closed-looped learning in place to improve the sales and services effectiveness across all customer touch points
Requirements:

  • Degree or above with major in quantitative, numerical science or related discipline
  • 5+ years' experience relating to data analytics, with at least 3 years in modern analytics methods and machine learning kits such as but not limited to Random Forest, Markov Chain analysis, Gradient boosting, Pathway analysis, Collaborative Filtering, Neural Networks, Self-organizing Maps
  • Proficiency in SAS EM, Python, R or similar analytically oriented programming languages, with experience in model development covering segmentation, acquisition, attrition, cross-selling and related applications
  • Banking, Financial Services or FinTech industry experience preferred
  • A mature self-starter with strong drive, motivation, committed with good business sense, proven managerial ability and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Applicants with less experience may be considered as Business Strategy Manager