Specialist, Marketing and Communications, Consumer Banking Specialist, Marketing and Communications, Consumer  …

DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
See job description for details
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

  • Develop integrated marketing campaigns and promotions effectively focusing on integrated marketing for Cards & Unsecured Lending
  • Execute campaigns and promotions effectively for customer acquisition, transact & engagement
  • Support the marketing plans and strategy of DBS credit card customer acquisition & engagement and develop effective marketing communications to position DBS as Bank of Choice
  • Review and provide input on user-centered designs of Card+ app from overall user flows, to wireframes, screens copy and user interface etc
  • Partner with vendors (such as creative & media agencies, design houses etc) and deliver quality & timely marketing campaigns and promotions, including above-the-line, below-the-line, POS materials and social media
  • Manage and control distribution and replenishment of marketing materials smoothly
  • Maintain a good tracking system for post-program evaluation; work with the business and regional marketing team to measure ROI from key campaigns and promotions is being measured and develop strategies to increase marketing ROI
  • Analyze data, by having routine analysis of key competitors' marketing activities, develop strategies & recommended solutions to the business in terms of brand building and acquisition
  • Handle advertising and promotion payment timely & accurately
  • Minimum 5 years of experience in marketing discipline or with agency background, preferably in financial industry but not a must
  • Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics
  • Manage social media accounts w/vendors for brand building / acquisition and engagement
  • Creative minded, detail-oriented and good project management & presentation skills
  • Attention to details and a team player
  • Excellent command in written and spoken English and Chinese

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.
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