The role is responsible for the development of product plans, strategies and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.
Responsibilities:
Manage the lifecycle strategy from acquisition through early client engagement and implement strategies to optimize portfolio performance
Assess relevant customer, competitor, and industry insights to help define strategies to improve client experience and portfolio growth
Advise and provide insight and recommendations on innovative and strategic product development, product targeting, and segmentation strategies
Provide subject matter expertise and execute on core marketing disciplines such as product development, price, promotions, platform and pillars, launching, and marketing to improve client experience and portfolio growth
Oversee product financial performance including identifying opportunities and gaps, and developing business strategies
Work with Operations and Technology with regards to process design and vendor procurement as well as communicate business plans on marketplace approach
Participate in budgeting and planning for strategic priorities and initiatives
Qualifications:
6-10 years of relevant experience
Experience leading cross-functional team to define and achieve high value business goals
Diverse functional experience (e.g. marketing, credit, acquisitions, product development, analytics)
Demonstrated experience driving business innovation, leveraging management information, and data analytics to drive results
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