Vice President, Digital Investment Vice President, Digital Investment …

DBS Bank Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Vice President, Digital Investment
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities

  • Work closely with stakeholders across investment product teams to drive digital wealth product sales and revenue.
  • Assist platform head in system enhancement with IT support, prepare business requirement and ensure full compliance and legality of the service Identify product gap by conducting marketing research and gap analysis
  • Deep dive into data, identify business opportunities and target segment
  • Review end-to-end customer digital journey from acquisition, activation to retention
  • Based on product knowledge, propose enhancement on interface and backend system for the purpose of driving sales and improve customer experience
  • Initiate digital marketing campaigns, adopt A/B testing methodology to test different target groups and evaluate campaign result
Requirements

  • Degree holder in Business, Marketing or e-Commerce with 8 years' working experience, preferably in banking / financial institutions
  • Able to work independently, under pressure and must be a fast learner
  • Excellent communication skills in both English and Chinese
  • Digital Marketing, IT system enhancement knowledge
  • Expert in Microsoft excel & data/number analytic is a plus
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