Sales & Marketing: currently 1131 jobs.The latest job was posted on 27 Feb 20.
Sales & Marketing
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Sales and Marketing in the Financial Services Industry
The roles of sales and marketing teams within the financial services industry can sometimes be a complex one - it involves selling a product that the customer cannot see or touch, and many products have limited predictability in terms of performance.
Additionally sales and marketing staff might be interacting with highly knowledgeable clients, who are able to challenge pricing and product structures, and shop around the marketplace for the best investments.
It is necessary, therefore, for sales and marketing professionals within the financial services industry to possess extensive knowledge of the products they are bringing to the market, and the market conditions in which they are being sold.
On top of these challenges, the way information is communicated in heavily regulated by the financial services regulator, so sales and marketing staff need to be alert to regulatory issues too.
Sales professionals interact directly with the target clients in order to sell either specific financial products, or the services of the firm they represent.
It is essential financial services salespersons have an avid interest in the financial sector, and are able to assimilate large quantities of information every day in order to keep their knowledge relevant and timely. They should also have good listening, communication and interpersonal skills as they will be responsible for understanding the customer's needs, responding to these, and building and maintaining the customer relationship.
Whereas sales people deal with individual clients, the marketing department take a broader view of their client base.
The marketing department will research and understand their target market, develop services and products that will appeal to that market, and help create a pricing structure that is both competitive and profitable. Junior roles include marketing executives and market researchers. These positions will be overseen by a senior marketing manager who may be responsible for managing multiple projects or campaigns at one time.
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