* Develop & recommend channel strategy in line with category development and brand mid-term developmental plan.
* Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.
* Category analysis and data analytics using Advisor to identify distribution gaps, channel development opportunities in the assigned categories and brand portfolio.
* Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge.
* Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
* Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.
* Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.
* Interact with Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation by the sales force.
* Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
* Consolidate internal price control program for all products, implementing and administering pricing alignment.
* To ascertain new product launches, distribution tracking, secondary displays, planograms and etc.