Senior Associate, Campaign Execution Lead, CBG Business Analytics, Consumer Banking Group Senior Associate, Campaign Execution Lead, CBG  …

DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
Senior Associate, Campaign Execution Lead, CBG Business Analytics, Consumer Banking Group
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Key Accountabilities

  • Ensure accurate and timely execution of contextual marketing campaigns as well as joyful banking communications to DBS customer base.
  • Review and improve operational processes within the team for better efficiency and productivity while balancing these with risks/controls and service quality
  • Participate in the Business requirements to enhance the current campaign engine and integrate to different downstream and fulfilment systems
  • Work with CBG Product team to drive customer journey improvements based on data insights

Job Responsibilities

  • Manage the volume and complexity of campaign execution to various customer segments across different channels, be it batch or event-triggered
  • Improve on the existing process and the usage of the campaign tools.
  • Track the timeliness and accuracy of the campaign execution
  • Trouble shoot and investigate customer issues related to campaign deliveries
  • Liaise with external and internal parties to identify process improvement opportunities within campaign execution
  • Provide consultation on campaign system functionalities and feasibility
  • Manage the team resource and capacity
  • Participate & lead team activities within unit and department

Requirements

  • Degree holder with at least 6 years overall experience
  • At least 4 years of experience in banking and/or campaign execution
  • Advanced skills in MS office products
  • Extensive experience in campaign management tools such as UNICA campaign, Detect and Interact etc
  • Extensive experience in SAS Programming, Enterprise Guide, and SQL
  • Previous experience in leading high-performance teams
  • A good team player who is able to work well with product specialist, systems specialist, technical teams and external vendors
  • Able to present in an articulate manner to senior management
  • Ability to analyze large quantities of data generated from multiple sources while ensuring data integrity
  • Strong analytical skills, highly numerate and proactive
  • Good interpersonal and communication skill

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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