As Sydney-based Russell Thomas, CEO and managing director of the Financial Services Institute of Australasia, told us earlier this month, banks in Australia are recruiting more social-media professionals. “Social media allows for unprecedented sophistication in the way products are designed and marketed to specific groups of consumers,” he added.
Asian banks are also getting in on the act, with social-media skills becoming increasingly critical to their marketing and HR roles, said a Singapore-based recruiter who asked not to be named. Now, in the first campaign of its kind in Singapore, DBS has launched an online group-buy deal giving new customers attractive savings rates if they share the offer via social media.
DBS was the first Asian bank in Singapore to adopt a regional corporate Facebook page, and its competitors are all putting resources into the sector, said the recruiter.
Growing caps (eFinancialCareers)
The European Union’s bonus capping law makers are putting their tentacles into places previously considered out of bounds.
Top box (Finance Asia)
Find out which bank had the best corporate box during the weekend’s Hong Kong Sevens rugby tournament.
Banker sex trial (Bloomberg)
A court in Singapore has ruled that Juerg Buergin, a former UBS executive, must face trial on charges he paid for sex with an underage prostitute in Singapore.
Pay cut please (Straits Times)
Deutsche Bank co-Chief Executive Anshu Jain requested a pay cut of almost €2 million to draw level with the 2012 compensation package of fellow top executive Juergen Fitschen.
Banks up (Sydney Morning Herald)
The Australian market edged higher today, helped by the four major banks.
Aussie IPO (WSJ)
Australian mining services provider Aethon Group is seeking to raise up to US$33.3 million in an initial public offering.
Worries at work (Financial Express)
Women deal with workplace hostility by working harder. Men take spurious sick days.