Job description

User Growth via Partners

- Develop and run growth plans for remittance users from wallet and bank partners.

- Use channels such as partner traffic, co-marketing, referral programs, incentives and loyalty schemes to drive new users and repeat usage.

Lifecycle & Campaign Management

- Segment users by lifecycle stage (new, active, dormant, high-value, churn-risk).

- Plan and execute targeted campaigns across partner channels and our own channels to improve retention, repeat remittance rate and LTV.

User Insights & Product Improvement

- Analyze user data and feedback to identify key pain points and growth opportunities.

- Work with Product and Design teams to optimize remittance flows, conversion and user experience.

Partner Business Collaboration

- Align with wallet and bank partners on growth goals and KPIs.

- Plan and run joint campaigns and initiatives, coordinating internal and partner resources.

- Help deepen long-term collaboration with key partners.

Job Requirement

1. Bachelor's degree or above, 5+ years in Growth, CRM/Lifecycle, or data-driven Marketing roles.

2. Hands-on experience in user segmentation, campaign execution, and funnel/product optimization.

3. Strong analytical skills; comfortable working with data and performance dashboards (Excel/Sheets, BI; SQL is a plus).

4. Strong ownership and communication skills; able to work cross-functionally and with external partners.

5. Experience with wallets, banks, payment institutions or fintech / cross-border remittance is a plus.

6. Fluent English preferred; international or multicultural experience is a plus.