Senior Marketing Manager (Campaigns & Experiences)
SIX Group Glasgow, United KingdomSenior Marketing Manager (Campaigns & Experiences)
Every six weeks, Six by Nico opens a new six-course menu across 13 restaurants in the UK and Ireland. A new story, a new world, a full campaign, and then it goes and another one arrives. Some sell out. The ones that don't need a reason to book on a Thursday in week four, and finding that reason is what this team does.
We're looking for a
Senior Marketing Manager to deliver those campaigns. The Head of Marketing owns the plan, the strategy and the sign-off. You help shape it.
Campaign delivery
? Support the Head of Marketing in building the campaign plan for each six-week menu, then own its delivery
? Turn the agreed plan into a delivery schedule: briefs, owners, dates and dependencies
? Brief design, content, digital and CRM against it and hold them to their dates
? Own the launch: on-sale sequence, assets, sends, web, in-restaurant and print complete and live on time
? Flag risk early and resolve collisions before they reach the Head of Marketing
Creative and product development
? Contribute ideas in campaign and menu creative sessions: experiences, offers, events and content angles
? Turn agreed ideas into sellable products with a name, a price, a mechanic and the line that sells it
Digital
? Support the digital team across CRM, email, web and paid
? Assist on the planning and make sure everything is in place before launch
? Help manage delivery: briefs issued & sends built
? Check segmentation, access rules and timings are right before anything goes
? Review performance by send, segment and site, and feed it back into the plan
New projects
? Deliver the projects that sit outside the menu cycle, alongside the campaign calendar
? Right now that's our bar and drink-led campaigns: quarterly and monthly activity in the bar areas across the estate
? Develop the proposition and the serves with our drinks partners, and take them through sign-off with the Head of Marketing
? Deliver the marketing behind them and report on what they trade
What you'll be measured on
? Campaigns launching complete and on time
? Covers against target by site and day-part across each cycle
? Digital and CRM activity delivered on plan
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