Senior Manager, Digital Acquisition and Growth, Insurance

Morgan McKinley Hong Kong

Posted 1 month ago Permanent Competitive

Key Focus Areas

Data-Driven Segmentation: Leveraging big data and behavioral analytics to trigger hyper-personalized marketing and event-based communications.
Sales Recapture & Cross-Sell: Designing targeted campaigns aimed at identifying insurance gaps in existing portfolios to encourage additional policy uptake.
Customer Experience & Engagement: Integrating digital ecosystems-such as mobile platforms and loyalty rewards-to nurture long-term brand advocacy.
Strategy and Campaign Management: Define comprehensive, full-funnel digital acquisition strategies to scale policy sales and lead generation.
Budget and Performance Optimization: Own and forecast large digital media budgets while driving a positive return on investment (ROI) and target cost-per-acquisition (CPA).

Requirements

Bachelor's degree holder
10-15 years of relevant experience in business development, digital acquisition or database marketing
Fluent Cantonese, English and Mandarin
Candidates with less experience may be considered as Manager

Job ID JN -012025-1975304

Please Stay Alert to Potential Scams

We would like to remind you that eFinancialCareers is a job board and does not conduct hiring or ask for payment or any financial details as part of the job application process.

If you receive any suspicious messages claiming to be from us or a hiring company, we urge you not to click on any links and not to reply to the message itself.

Instead, please report the message to our support team at support@efinancialcareers.com.

It is advisable to always verify job offers directly with the hiring company.

ABOUT COMPANY

Morgan McKinley - Hong Kong

Hong Kong

48 Employees HR & Recruitment

Morgan McKinley has been successfully connecting talented candidates with career opportunities for over 30 years. It’s in our DNA to Go Beyond – above...

More Jobs From Morgan McKinley